Jan Pflüger

Creative Technologist, AUDI

As a creative technologist, he drives innovation at Audi Design and helps that the vision of the designers become true. He was an early adaptor of digital technologies for the creative area. The potential of VR was obvious for him, so he started exploring new interaction techniques and developed interaction devices for spatial environments in the field of research. His long time passion in this field led him to establish the center of competence as a network hub for AR&VR, the place to inspire and influence the XR activities within Audi. With his private label advisXR he advises startups and supports established companies on their journey through the digital transformation – especially in the field of XR. In his mission to support an open XR ecosystem Jan establishes strategic partnerships and supports network activities to drive and deliver the future in this area.